From June 18 to September 26, 2021, the Technopol association and La Villette have joined forces to develop the concept of ZUT - Temporary Artistic Emergency Zone. Supported by the Ministry of Culture, these events aim to support the resumption of artistic and festive activity during the summer of 2021. I developed their visual identity, namely a logo, an artwork which is available in print + web format and two teasers ranging from 30 to 15 seconds.

Marking the resumption of activity in several sectors, the identity was intended to be strong and impactful with a fluorescent green which also recalls the ecological commitment of the organization. The ZUT targeted a large audience with a wide variety of activities; the identity was therefore based on a motif composed of simple and accessible geometric shapes. The main shapes that make up the motif are variations of the sun and stars, an echo of day and night, but also of the influence that these events will have throughout France.